{"id":415,"date":"2024-11-28T07:54:20","date_gmt":"2024-11-28T07:54:20","guid":{"rendered":"https:\/\/www.equal-care.org\/blog\/?p=415"},"modified":"2024-11-28T07:54:21","modified_gmt":"2024-11-28T07:54:21","slug":"how-the-idea-of-equal-care-was-born-thanks-to-fear-and-a-banana","status":"publish","type":"post","link":"https:\/\/www.equal-care.org\/blog\/2024\/11\/how-the-idea-of-equal-care-was-born-thanks-to-fear-and-a-banana\/","title":{"rendered":"How the idea of EQUAL CARE was born thanks to fear and a banana\u2026"},"content":{"rendered":"\n

\u2026once upon a time, so last year about in April, I set my mind on sex- and gender-specific #medicine<\/a> as the area I wanted to set my business in.

During my quest for a #businessidea<\/a> I chose the following strategy.

1\ufe0f\u20e3 Ask myself the same question and meditate over it again and again.
2\ufe0f\u20e3 Talk with as many people I can to get different perspectives and thoughts about it.

So the question I used was:
\u201cHow can I bring sex- and gender-specific medicine to a wide public?\u201d

I turned this question left and right for over 2 months talked to everyone without huge breakthroughs until <\/a>Carmen R\u00fcggeberg<\/a> asked me the right questions in the beginning of June.

On a sunny day still working at Accenture<\/a> I went to lunch with my colleague Carmen who is passionate delivery excellence and her family. We decided to grab something quick from the grocery store and sit in the sun.

As soon as I told her about my focus on sex- and gender-specific medicine she started to fire questions. Like in good old project times Carmen was holding me accountable:

\u201cThao, sex- and gender-specific medicine it is nobel, but WHO is going to pay for this? What about your two daughters?\u201d

\ud83e\udd75\ud83d\ude33\ud83e\udd2f

I started to have a small panic-guilt attack, thinking I am about to ruin my children\u2019s future.

My mind was racing. Who has money in the healthcare system?

\u201cOk, Carmen, maybe marketing budgets of big pharma and medtech.\u201d

\u201cOk ok, but what should they pay for?\u201d

\u201cHmmm to explain to everyone that there is sex- and gender-specific medicine inside their product. \u201c

\u201cBut, Thao how you want to do it?\u201d

Look on the \ud83c\udf4c from the supermarket.

\u201cWe could label the products like Fairtrade International<\/a> on this banana.\u201d

\ud83d\udca5 Boom and there it was!

Since this day the concept of EQUAL CARE has evolved and pivoted to a certification and a registry for interventions and instititions that have a gender-sensitive approach. But it all can be traced back for me to this moment.
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If you would like to find out more about the topics of gender-specific medicine and the related work of EQUAL CARE,
visit us on Instagram<\/a>, X<\/a>, LinkedIn<\/a> or on our website www.equal-care.org<\/a>. <\/p>\n\n\n\n

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